The Bounce TV Network is targeted to the African-American audience and will be WMBF's third channel.
Bounce was founded by Martin Luther King III and ambassador Andrew Young. Programming will include movies, popular series like Soul Train and Judge Hatchett, sports from historically black colleges and universities including CIAA football and basketball, professional boxing and concerts. WMBF's Ted Fortenberry promoted the new channel in his "Consider This" segment. Watch it here.